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Traditional media are not dead, focus on an optichannel strategy

We followed the data even before digital marketing appeared and analysis and statistics became a…

How to connect customers with a brand: Consistency is the key

Brand loyalty is a goal for every company. Develop brand loyalty by delivering consistently…

Diamonds and Coca-Cola are forever: The greatest ads of all time

Something as simple as word association can put a brand in customers minds. In the case of diamonds,…

Color talk: Colors impact on sales

It is important to choose colors wisely. The color and hue you pick for your materials can have a…

Company logo matters: its shape affects how consumers perceive you (2/2)

The first article explained how certain shapes bring about certain feelings and associations. Now…

Company logo matters: Its shape affects how consumers perceive you (1/2)

You can use your logo in order to shape the perceptions of your customers, according to an article…

Sell what makes your company unique

How to be different from your competition? How to make customers believe that your product is unique…

Marketing mistakes on LinkedIn

The LinkedIn social network is not just a useful tool for professional networking and personal brand…

5 ways to attend conferences for free

Attending conferences is a very useful activity: you can learn new things, meet new people from your…

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