Články z oblasti vzdělávání a poradenství

When will marketing respond to demographic changes?

The British weekly magazine Marketing Week provides information about demographic changes that are…

The secret of Facebook success: Faces!

Facebook is extremely successful because it creates a big emotional response. Why is that? That is…

Social media: 3 recommendations for 2012

1. Be relevant Imagine that you pay a fine of CZK 20 each time you send an irrelevant Twitter…

New Facebook metrics show: Brands forget to focus on engagement

Businesses today understand the importance of having their Facebook page to be actually visible on…

Augmented reality in-store: A change in merchandising?

Tesco UK is now testing augmented reality (AR) not only online, but also directly in-…

The Most Important Word in Marketing: "You"

Your teacher of English would approved the following sentence in an essay: "By carefully employing…

10 Typical Mistakes in Marketing

First of all ask yourself this question: How you really want others to know about you? Then prepare…

Customers Must Learn the Value of their Personal Data

Marketers should treat any information about consumers transparently and truthfully inform customers…

Which part of Brain Does your Website Appeal to?

Mnoho lidí mylně věří, že rozhodnutí děláme po pečlivém zpracov&…

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