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6 ways COVID-19 changed omnichannel marketing

The ability of organizations to successfully exploit marketing channels across the spectrum is…

Marketers underestimate the role of creativity in the effectiveness of campaigns

New research by Kantar has found that marketers overestimate the impact of factors such as brand,…

How can brands double their ROI from influencer marketing?

Influencer marketing has the potential to offer great efficiency and return on investment (ROI);…

TikTok has a new guide to help brands make better use of its tools

The new Tutorials platform provides lessons on how to use different tools to help brands maximize…

3 tips for creating safe working conditions for your sales team

The need for distance work may still persist in your company at the present. You may even have your…

6 interesting financial facts about millennials

Millennials are considered financially undisciplined individuals who spend their income on expensive…

Brands can't really listen to customers. They rely on data; however, that is not enough.

With the growing amount of consumer data, companies have more information about their customers than…

B2B Product Marketing: Why Is It So Important?

Many entrepreneurs do not have a complete overview of what B2B product marketing involves and how to…

Traditional media are not dead, focus on an optichannel strategy

We followed the data even before digital marketing appeared and analysis and statistics became a…

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