Does the survey prove that calling is six times more effective than AI-written email?

No. This was not an experiment measuring actual conversion. The ratio comes from the share of respondents who described individual methods as effective. The result should therefore be understood as an assessment of sales practice, not as a universal performance ratio between channels.

How can managers improve salespeople’s calling skills?

Review specific calls and focus coaching on one observable skill, such as the opening, objection handling or securing the next step.

Cold calling remains effective. Salespeople often avoid it anyway

One hour ago.

A new survey of 153 sales managers and salespeople suggests that direct telephone outreach still holds an important place in B2B sales. Forty-seven percent of respondents called it an effective way to secure meetings, compared with only eight percent for personalized emails prepared with AI. The obstacles to calling remain a lack of skill and fear of rejection.

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Cold calling remains effective. Salespeople often avoid it anyway

Do you want to read the whole article?Get a subscription for free or from CZK 58 per month

Do you want to read the whole article?
Get a subscription for free or from CZK 58 per month