Although we often consider ourselves rational beings, a large part of our decision making and evaluation of situations takes place on a subconscious level. This is something every salesperson must be able to work with. During a sales meeting, your task is to align with the client and reassure them on a subconscious and emotional level that they can trust you and that your product is the right choice. In this article, we present several psychological techniques that can help you achieve this.
