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When a group decides, not an individual: 5 tips on how to sell to a group

27.1.2026 Print

When the acceptance or rejection of a business offer is decided not by an individual but by a group of people, it is a situation with specific characteristics. These must be taken into account by the sales professional, both in the way the offer is presented and when preparing for the meeting with the group. Here are five tips on how to significantly increase your chances when selling to a group.

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