Appealing to emotions as a necessity: Emotions that influence a prospects’s purchasing decision

8.7.2025

Many of us believe that we make decisions primarily based on reason. Especially when it comes to business, purchasing, and accepting or rejecting business offers. However, the truth is that emotions play an extremely important role in purchasing decisions, both in B2C and B2B sales. Which emotions are key when prospects decide, and how can a salesperson make the most of them?

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Appealing to emotions as a necessity: Emotions that influence a prospects’s purchasing decision

Do you want to read the whole article?Get a subscription for free or from CZK 58 per month

Do you want to read the whole article?
Get a subscription for free or from CZK 58 per month