A frequent problem when closing is a client who's taking too long to think it over. Customers that are interested in the product but who have nothing to lose if they postpone the decision frequently take a disproportionately long time to decide, and the time and energy you give them to finally make the decision soon begins to overshadow the profit that you get from the customer if their decision is eventually positive (the better alternative). Here are four steps to speed up closing a sale.
