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B2B sales: Key principles that sales professionals selling products to companies must follow

8 hours ago. Print

Do you engage in B2B sales and offer your product not to individuals but to companies? Then you certainly know that B2B sales have their own specifics. These arise mainly from the complexity of purchasing processes within companies and the complexity of client requirements and needs. In today’s article, here are four tips on how to improve your performance specifically in the area of B2B sales.

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