3 trends in customer care this year
According to the NICE inContact Customer Experience (CX) Transformation Benchmark study, companies have been rapidly increasing their investments this year to achieve a deeply integrated and digital…
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According to the NICE inContact Customer Experience (CX) Transformation Benchmark study, companies have been rapidly increasing their investments this year to achieve a deeply integrated and digital…
Uncertainty reigns everywhere this year. Even organizations that are still strong and successful today must prepare to adapt their approach at the strategic level to succeed in 2021.
When you try to understand consumers, sometimes you feel like you need a crystal ball. They say they want one thing, but in the end they choose something completely different ...
New UK research suggests that the time has come to change our view of the role and value of creativity and to explore how we can engage the creativity of our own customers.
Sales coaching is a very good foundation that sales managers can give their salespeople to improve their performance. What is regular coaching like for the sales team? What is the most important? How…
The ability of organizations to successfully exploit marketing channels across the spectrum is proving essential for the "new normal" era. Together with the massive shift to digital channels in recent…
New research by Kantar has found that marketers overestimate the impact of factors such as brand, performance and multimedia. However, they underestimate the creativity and size of the brand in terms…
There is now a lot of discussion in the media about how COVID-19 will affect the customer experience once companies stabilize again. What will change for corporate clients? Will they have new…
Millennials are considered financially undisciplined individuals who spend their income on expensive avocado toasts and lattes in cafes. How much of this is really true? Are all millennials like that…
With the growing amount of consumer data, companies have more information about their customers than ever before. However, this does not mean that they really understand these customers' needs or know…
In recent months, the market has seen a huge increase in the use of digital and automated customer service channels. The conclusions of a number of studies show that this trend may have an…
"We live in unprecedented times." This is probably a sentence you have heard many times since the outbreak of the pandemic. Thinking about the "new normal" is changing the way we act and the things we…
Is your organization reducing investment in customer experience programs and initiatives? The pandemic is not an excuse, even if you are facing massive revenue shortfalls and reduced demand ...
The dawn of a new decade always gives us the opportunity to evaluate the last 10 years and look to the future. In the specialized area of business relationships, technology for sales growth has…
Empathy is growing as team members become closer each other during the coronavirus crisis. On the other hand, opinions differ on the question of team effectiveness. A large proportion of marketing…