How to fully exploit the potential of a trade fair presentation
Mgr. Matěj Moravec
Frequent discounts can damage both margin and brand. Customers learn to wait for a lower price Discount campaigns can raise sales volume in the short term, but when used too often they change customer purchasing behavior. Customers begin to treat the reduced price as normal and postpone…
How to fully exploit the potential of a trade fair presentationMgr. Matěj Moravec
Richard Páleník