Sales News

Customer service loses trust mainly by breaking promises. A fast response is not enough

19 hours ago.

Customers often remember above all whether a company fulfilled a specific promise. It may be a promised callback, a deadline for handling a complaint or sending requested information. If the follow-up…

A competitor’s unhappy customer may not be ready to switch suppliers. A complaint is not a buying signal

5.11.2026

Cold calling remains effective. Salespeople often avoid it anyway

3.11.2026

A better customer experience is not a strategy. A company must know what it wants to excel at and what it will deliberately not optimize

29.10.2026

B2B customers no longer need a salesperson to read out specifications. Value begins with diagnosing the real problem

27.10.2026

Good customer communication does more than announce a problem. It helps customers avoid having to call at all

22.10.2026

Generic marketing superlatives increase distrust. A precise fact sells better than the word “premium”

20.10.2026

How to fully exploit the potential of a trade fair presentation

Mgr. Matěj Moravec

Our Customer our Master. Finally?

Richard Páleník

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