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Článek v rámci předplatného Deflecting customers away from human agents may save costs in the short term while quietly destroying loyalty

11 hours ago.

Customer service has long measured success by contact volume, call duration and service costs. Yet such metrics can motivate a company to make access to help more difficult for the customer. The…

Článek v rámci předplatného Marketing and sales cannot align in a single meeting. They need to define together whom they actually want to win

1.10.2026

Článek v rámci předplatného Company websites are no longer read only by people. Marketing must explain the offer to customers and AI systems at the same time

29.9.2026

Článek v rámci předplatného Margin is not lost only in the final negotiation. A salesperson can give it away in the very first conversations

24.9.2026

Článek v rámci předplatného Companies are deploying AI across customer service, but survey data show costs are not falling and sometimes are rising

22.9.2026

Článek v rámci předplatného In complex B2B sales, more than contacts get lost. The greatest damage comes from context scattered across people

15.9.2026

Článek v rámci předplatného A marketing lead is not yet a sales opportunity. Weak qualification forces salespeople to waste time on the wrong people

17.9.2026

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